The LA Sports & Entertainment Commission (LASEC) is the designated organization for the City of Los Angeles to seek, host, promote, and retain major sporting entertainment events that positively impact the local economy by attracting visitors to the city, giving them a reason to stay longer and return more frequently.
The LA Sports & Entertainment Commission (LASEC) was founded in 1995 by a group of visionary civic leaders. Now, in our 18th year, we are proud to say that LASEC has created tremendous economic impact for Los Angeles by attracting thousands of visitors to the City, giving them a reason to stay longer and return more frequently, all the while reinforcing Los Angeles as the Sports and Entertainment Capital of the World, an event destination for national and international visitors alike.
Los Angeles has been home to many significant sporting and entertainment events. The 2011 NBA All-Star Weekend proved to be one of the most successful events staged in Los Angeles and generated at least $85 million in economic impact. Additionally, one of Los Angeles’ biggest revenue generators is the BCS National Championship Game at the Rose Bowl which takes place every four years.
The competition for attracting high-profile events is intense, so LASEC works to ensure that these events enjoy a positive experience and the full support of the City. LASEC is a private nonprofit organization and an affiliate of the Los Angeles Tourism & Convention Board.