Kathryn Schloessman, President

The Los Angeles Sports & Entertainment Commission (LASEC) was founded in 1995 by Mayor Richard Riordan and other civic leaders to provide a single point of contact for the City of Los Angeles for sports and entertainment executives and for events. These events positively impact the local economy by attracting visitors to the city, giving them a reason to stay longer and return more frequently.

As president of the LASEC, Schloessman oversees and manages the day-to-day operations of the Commission, which acts as the official organization for the City of Los Angeles to seek, host, promote and retain special sports and entertainment events such as Grammy Awards and All-Star games.

These events create tremendous economic impact for our city. In 2011, the NBA All-Star Weekend generated over $85 million in economic impact.

LASEC continually strives to align itself with first-class, highly visible organizations and events. The competition for attracting high-profile events is intense, so LASEC works to ensure that these events enjoy a positive experience and the full support of the City. Some of the major events that we are working with, to help market and promote, include the BCS National Championship Game (January 6, 2014), the Special Olympics World Games (July 2015), the U.S. Amateur and the Walker Cup (August/September, 2017).

LASEC also hosts three annual events that bring our board members and supporters together with other industry leaders – Lakers All-Access, the LASEC Golf Classic at The Riviera Country Club and NFL All-Access.

Prior to joining the Commission, Schloessman was a 13-year veteran of CB Commercial (now CBRE), the largest commercial real estate company in the United States. She held the position of managing officer of CB Commercial’s downtown Los Angeles office, where she was responsible for business development, operations and management of the Los Angeles region’s office professionals and oversaw CB Commercial’s community relations efforts.

Previously, Schloessman served as marketing director for CB Commercial’s Western Division. She also has more than 10 years experience as lead broker for major lease transactions in the downtown Los Angeles market.

Schloessman serves on the Board of Fremont College and the Executive Committee of the USC Sports Business Institute. She is also an active member in the Young Presidents’ Organization (YPO-WPO).

Schloessman graduated in 1983 with a B.S. degree in business from the University of Southern California in Los Angeles. LASEC is a private nonprofit organization and affiliated with the Los Angeles Tourism & Convention Board.

Cindy Hanson, Manager

As manager at the Los Angeles Sports & Entertainment Commission (LASEC), Hanson assists the president in development and implementation of plans for all LASEC events and manages and coordinates staff and vendors for all projects. She also interfaces with all LASEC board and advisory board members, sponsors, sports and entertainment executives.

Hanson’s other responsibilities include identifying potential sponsors for events and providing administrative support including preparation of contracts and making sure that LASEC fulfills all its obligations under sponsor contracts. She also manages and coordinates outside organizations and vendors for projects and programs and, in conjunction with president, develops concepts for collateral materials, then supervises their creation, design, copy and ultimate distribution.

Previous to this, she was the assistant to the executive vice president at the LA INC. The Convention and Visitors Bureau and also, was assistant to the assistant chief of staff in Mayor Richard J. Riordan’s office.

Born in Detroit, Hanson is a long-time resident of Southern California. She attended UCLA where she received a B.A. degree in environmental policy and geography in 1993. She is a resident of Long Beach.

Aubrey Walton, Manager of Events & Client Services

As the Special Events Manager of the Los Angeles Sports & Entertainment Commission (LASEC), Aubrey Walton helps coordinate the event logistics for all of the Commission’s activities. This work includes event registration, sponsorship sales, ticket sales, marketing, venue and hotel coordination, volunteer training and management, silent auction, celebrity speaker coordination and all other aspects of event management.

Walton is also responsible for assisting in the editorial production and distribution of all LASEC printed materials and press releases. She serves as the liaison between the Los Angeles Tourism & Convention Board and LASEC regarding all financial matters.

Before joining the Commission, Walton worked for Life Sports Management in Beverly Hills, handling media relations efforts for NBA clients for radio, television and print requests. She secured key sponsors for the LA Stars Charity Event which was hosted by Baron Davis and Paul Pierce, and created and managed a concierge program for more than 50 NBA players.

Walton graduated in December 2007 from Purdue University with a Bachelor of Arts degree in Communication, co-concentration in Public Relations and Advertising.

Walton was born in Sycamore, Ohio and currently resides in Los Angeles.

Daisy Wiberg, Manager of Sales & Community Outreach

As the Sales & Community Outreach Manager for the Los Angeles Sports & Entertainment Commission (LASEC), Daisy Wiberg is responsible for developing and implementing a community outreach plan and overseeing LASEC’s internship and ambassador programs. She helped develop and run the Los Angeles Pac-10 Marketing Internship, the NBA All-Star Sales & Marketing Internship and the Tournament of Roses Sales & Marketing Internship programs, and is currently developing LASEC’s Marketing & Sponsorship Internship for the summer of 2012.

Wiberg’s other responsibilities include managing LASEC’s sales efforts and she works closely with the Los Angeles Tourism & Convention Board to secure bids for sports and entertainment events that positively effect the economy in Los Angeles. Wiberg oversees all of LASEC’s website, digital marketing and social media platforms and also assists with event management for LASEC events.

Prior to this position, Wiberg served as an event intern with the Los Angeles Sports & Entertainment Commission, assisting with the planning and execution of the Commission’s events. Before joining LASEC, she interned with the University of Colorado’s Sports Information Office as a Student Assistant Sports Information Director, Major League Baseball’s Urban Youth Academy and the Los Angeles Clippers as a Community Relations intern.

Wiberg completed her undergraduate work at the University of Colorado at Boulder, earning her Bachelor of Science degree in Journalism, concentration in Public Relations, in May 2008. In February 2011 she received her Master’s degree in Sport Management at California State University, Long Beach.

Wiberg was born and raised in Grass Valley, California and currently resides in Los Angeles.