Economic Impact of Major Sporting and Entertainment Events

Today’s sports industry is an estimated $212.53 billion large. This is twice the size of the automobile industry and bigger than all the public utilities put together. The movie business is $31 billion large nationwide and employs about 257,200 just in Los Angeles County.

Sports travel is responsible for $44.47 billion or 20.92% of the total sports industry’s worth. This amount is defined as travel taken exclusively to attend or participate in a sporting event. Sport related travel has increased 57% over the last five years, classifying two-fifths of U.S. adults as sports travelers.

The average economic impact on a city hosting a major sporting event is $32.2 million. In recent years, these events have had the following economic impact on their host city.

  • NFL Superbowl $300 - 400 million and 100,000 visitors to the city
  • PGA Ryder Cup $150 million
  • MLB All-Star Game $60 million and 110,000 visitors
  • NCAA Men’s Basketball Final Four $50 million
  • Gravity Games $23 million and 200,500 fans
  • NCAA Women’s Basketball Final Four $20.8 million
  • NHL All-Star Game $10 million and over 100,00 visitors
Some of the sporting and entertainment events that have positively impacted the City of Los Angeles in recent years include:
Event
Economic Impact
Source

Academy Awards, annual

$60.5 million (2000 event)

LAEDC, LACVB

Avengers Arena Football

105,756 fans - 13,220 per game (2003)

 

Body Worlds 1 (July 2 - Jan 23, 2005)

665,190 attendance

 

Body Worlds 2 (Jan 29 - Mar 27, 2005)

264,916 attendance

 
Breeder's Cup Thoroughbred Championship (1993,1997, 2003)

$50 million (1993) and $60 million (1997)

LA Sports Council

City of Los Angeles Triathlon, annual since 2000

$8 million per event

LA Sports Council

Clippers Basketball

$24.6 million ticket revenue (1999-2000)

 

Dodgers Baseball

$41.2 million ticket revenue (1999-2000)

 

FIFA Women's World Cup Finals, 1999 and 2003

$30 million (1999)

LA Sports Council

Galaxy Soccer

330,000 fans- 21,983 per game (2003)

 

Grammy Awards

$26 million

 

Kings Hockey

$33.3 million ticket revenue (1999-2000)

 

Lakers Basketball

$63.1 million ticket revenue (1999-2000)

 

Latin Grammy Awards, 2000 and 2002

$16-$18 million per event; TV audiences of 7.5 million (2000), 4 million (2002)

LAEDC

Los Angeles Marathon, annual since 1986

$17+ million (2002 event); largest participatory event in the United States

LAEDC, LACVB

Major League Soccer MLS Cup, 1998 and 2003

$5 million

LA Sports Council

Mercedes Benz Tennis Cup, annual

82,000 fans (2003 event)

event media relations

NHL All-Star Game Weekend, 2002

$10+ million, 35,000 spectators per day

NHL Events and Entertainment

Nissan Open - PGA, annual

$29.6 million (2003 event)

UCLA Anderson School of Management

Pac 10 Men's Basketball Tournament, 2002 and 2003

63,663 fans (2003 event combined)

Pac 10 public relations

Rose Parade and Rose Bowl, annual

$189 million direct; $181 million indirect (2005 event);

UCLA Anderson School of Management

Summer Olympic Games, 1984

$3.29 billion

Economic Research Associates

Sparks Basketball

155,578 fans - 9152 per game (2003)

 

Super Bowl XXVII, 1993

$182 million (UCLA Anderson School of Management)

 

UCLA Football

339,813 fans - 56,636 per game (2003)

 

U.S. Figure Skating Championships (2002)

$25 million

LA Sports Council

USC Football

466,824 fans- 77,804 per game (2003)

 

World Gymnastic Championships (2003, Anaheim)

Projected $30 million (event officials - press release July 2, 2003)

 

WTA Tour Championships, 2002 and 2003

40,000+ fans (2003 event)

Staples Center Media Relations

X Games, 2003 and 2004

Projected $50 million

Anschutz Entertainment Group
333 South Hope Street, 18th Floor • Los Angeles, CA 90071 • (213) 236-2393
©2006-2008 LA Sports & Entertainment Commission. All rights reserved.