The Los Angeles Sports & Entertainment Commission is committed to supplier diversity and actively engages with local, diverse suppliers to maximize procurement opportunities in partnership with high-profile events. The Business Connect Program supports minority-, woman-, LGBTQIA+-, persons with disabilities-, and veteran-owned businesses through professional development sessions, networking events, and access to subcontracting opportunities. Certified businesses selected for the program are profiled in the Business Connect directory, which event organizers and primary contractors use to identify and select local suppliers to fulfill their subcontracting needs.




The LASEC Business Connect Program launched on the road to Super Bowl LVI (2022) and continues as a legacy program connecting local, diverse suppliers with opportunities surrounding the high-profile events taking place across the Los Angeles region.


To qualify for Business Connect, businesses must:

      • Be 51% owned by a minority, woman, LGBTQIA+, person with disability, or veteran individual
      • Have been in operation and have a physical office in Los Angeles County for at least three years
      • Provide a product or service from the Business Disciplines list
      • Be the direct source of the goods and services represented in their bid
      • Be in good standing and eligible to do business with the City or County of Los Angeles, City of Inglewood, or State of California


Businesses must have proof of certification from a national business organization, local government entity, or one of the following pre-approved certifying agencies. Businesses that are currently in the process of obtaining their proof of business certification will be considered.


      • California Department of Transportation (CalTrans)
      • City of Los Angeles, Department of Public Works, Bureau of Contract Administration
      • County of Los Angeles, Department of Consumer & Business Affairs (DCBA)
      • Los Angeles County Metropolitan Transportation Authority (Metro)
      • Los Angeles World Airports (LAWA)
      • National LGBT Chamber of Commerce (NGLCC)
      • Southern California Minority Supplier Development Council (SCMSDC)
      • State of California, Department of General Services (DGS)
      • U.S. Department of Veteran Affairs
      • U.S. Small Business Administration, Los Angeles District Office
      • Women’s Business Enterprise Council-West, Inc. (WBEC-West)


Audio/Visual Fencing Hardware Supplies Staffing (Hospitality)
Barricades Florals Linens Temporary Housing
Carpet/Flooring Furniture Rentals Office Supplies Tenting
Catering/Food & Beverage General Contractors Painters Trailers
Décor Generators Personal Protective Equipment (PPE) Transportation
Entertainment Gifts & Promotions Portable Restrooms Warehousing
Equipment Rental (Heavy) Golf Carts Printing Waste Removal
Event Planning & Production Graphics Security White Glove Service


Do you have more questions about the Business Connect Program? Download our FAQ Sheet.


The mission of LASEC Business Connect is to build the capabilities and capacity of local, diverse suppliers to enhance their competitiveness within the sports and entertainment industry. Business Connect supports local, diverse suppliers to obtain professional development training, foster strong community relationships, and compete for contract opportunities related to high-profile sports and entertainment events in the Los Angeles market.

Suppliers participating in the Business Connect Program are not guaranteed to be awarded work with the Los Angeles Sports & Entertainment Commission or its partners. Suppliers are guaranteed full access to the program’s development opportunities.