
ABOUT LASEC BUSINESS CONNECT
LASEC Business Connect is the official supplier procurement program of the Los Angeles Sports & Entertainment Commission. Our team works to match the capabilities of local business owners with the opportunities available through premiere sports and entertainment events in Los Angeles. The program identifies talented and experienced entrepreneurs capable of providing goods and services for major events, offering them professional development, mentorship, and resources to help grow their businesses and successfully compete for contracting opportunities.
Eligibility requires certification as a minority, woman, LGBTQ+, person with disabilities, or veteran-owned business that provides services that match the event production needs of our clients. Business Connect’s goal is to create opportunities for underrepresented companies to expand their event-based procurement knowledge, position them to network with major event decision-makers, and more successfully compete for contracts related to LASEC’s premier sporting events and LA-based entertainment events.
Launched during Super Bowl LVI in 2022, the program has since expanded to connect member companies with other high-profile events, including the 2023 College Football Playoff National Championship, the 2023 GRAMMY Awards, and the 123rd U.S. Open Championship. Future opportunities include NBA All-Star 2026, the 2026 U.S. Women’s Open, FIFA World Cup 2026™, Super Bowl LXI, and the 2028 Olympic & Paralympic Games.
ELIGIBILITY
To qualify for Business Connect, businesses must:
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- Be 51% owned by a minority, woman, LGBTQIA+, person with disability, or veteran individual
- Have been in operation and have a physical office in Los Angeles County for at least three years
- Provide a product or service from the business disciplines list
- Be the direct source of the goods and services represented in their bid
- Be in good standing and eligible to do business with the City or County of Los Angeles, City of Inglewood, or State of California
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CERTIFICATIONS
PRE-APPROVED CERTIFYING AGENCIES
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- California Department of Transportation (CalTrans)
- City of Los Angeles, Department of Public Works, Bureau of Contract Administration
- County of Los Angeles, Department of Consumer & Business Affairs (DCBA)
- Los Angeles County Metropolitan Transportation Authority (Metro)
- Los Angeles World Airports (LAWA)
- National LGBT Chamber of Commerce (NGLCC)
- Southern California Minority Supplier Development Council (SCMSDC)
- State of California, Department of General Services (DGS)
- U.S. Department of Veteran Affairs
- U.S. Small Business Administration, Los Angeles District Office
- Women’s Business Enterprise Council-West, Inc. (WBEC-West)
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BUSINESS DISCIPLINES
Audio/Visual | Equipment Rental (Heavy) | Golf Carts | Photography/Videography/Drones | Trailers (Talent) |
Barricades (Cement) | Event Planning & Production | Graphic Design | Portable Restrooms | Transportation |
Carpet/Flooring (Large Quantities) | Fencing | Hardware Supplies | Printing (Large Format Signage) | Warehousing |
Catering/Food & Beverage | Florals | Janitorial Service | Security | Waste Removal |
Contract Labor | Furniture/Event Rentals | Linens | Staffing (Hospitality) | White Glove Service |
Décor | General Contractors | Office Supplies | Sustainability | |
Electrical Engineering | Generators | Painting | Temporary Housing | |
Entertainment | Gifts & Promotions | Personal Protective Equipment (PPE) | Tenting |

KAREN BASS
Mayor, City of Los Angeles
“The strength of local diverse businesses is the backbone of our local economy, and we must continue to support our business now, as we gear up for the major events that Los Angeles will host in the year to come.”
HENRY RABELLO
Chief Marketing Officer, WSS
LASEC Marketing Partner who utilized Business Connect supplier CR&A Custom Inc.
“Partnering with the LASEC Business Connect program was an excellent experience. Our team submitted our request and quickly found a vendor perfectly aligned with our needs. The CR&A Custom Inc. team promptly followed up with us, ensuring alignment with our overall plan and delivered a great activation.”

CONTACT LASEC TEAM
Suppliers participating in the Business Connect Program are not guaranteed to be awarded work with the Los Angeles Sports & Entertainment Commission or its partners. Suppliers admitted to the program are guaranteed full access to the program’s development opportunities.