ABOUT LASEC BUSINESS CONNECT

LASEC Business Connect is the official supplier procurement program of the Los Angeles Sports & Entertainment Commission. Our team works to match the capabilities of local business owners with the opportunities available through premiere sports and entertainment events in Los Angeles. The program identifies talented and experienced entrepreneurs capable of providing goods and services for major events, offering them professional development, mentorship, and resources to help grow their businesses and successfully compete for contracting opportunities.

Eligibility requires certification as a minority, woman, LGBTQ+, person with disabilities, or veteran-owned business that provides services that match the event production needs of our clients. Business Connect’s goal is to create opportunities for underrepresented companies to expand their event-based procurement knowledge, position them to network with major event decision-makers, and more successfully compete for contracts related to LASEC’s premier sporting events and LA-based entertainment events.

Launched during Super Bowl LVI in 2022, the program has since expanded to connect member companies with other high-profile events, including the 2023 College Football Playoff National Championship, the 2023 GRAMMY Awards, and the 123rd U.S. Open Championship. Future opportunities include NBA All-Star 2026, the 2026 U.S. Women’s Open, FIFA World Cup 2026™, Super Bowl LXI, and the 2028 Olympic & Paralympic Games.

ELIGIBILITY

To qualify for Business Connect, businesses must:

      • Be 51% owned by a minority, woman, LGBTQIA+, person with disability, or veteran individual
      • Have been in operation and have a physical office in Los Angeles County for at least three years
      • Provide a product or service from the business disciplines list
      • Be the direct source of the goods and services represented in their bid
      • Be in good standing and eligible to do business with the City or County of Los Angeles, City of Inglewood, or State of California

CERTIFICATIONS

Businesses must have proof of certification from a national business organization, local government entity, or one of the following pre-approved certifying agencies. Businesses that are currently in the process of obtaining their proof of business certification will be considered.

PRE-APPROVED CERTIFYING AGENCIES

      • California Department of Transportation (CalTrans)
      • City of Los Angeles, Department of Public Works, Bureau of Contract Administration
      • County of Los Angeles, Department of Consumer & Business Affairs (DCBA)
      • Los Angeles County Metropolitan Transportation Authority (Metro)
      • Los Angeles World Airports (LAWA)
      • National LGBT Chamber of Commerce (NGLCC)
      • Southern California Minority Supplier Development Council (SCMSDC)
      • State of California, Department of General Services (DGS)
      • U.S. Department of Veteran Affairs
      • U.S. Small Business Administration, Los Angeles District Office
      • Women’s Business Enterprise Council-West, Inc. (WBEC-West)

BUSINESS DISCIPLINES

Audio/Visual Equipment Rental (Heavy) Golf Carts Photography/Videography/Drones Trailers (Talent)
Barricades (Cement) Event Planning & Production Graphic Design Portable Restrooms Transportation
Carpet/Flooring (Large Quantities) Fencing Hardware Supplies Printing (Large Format Signage) Warehousing
Catering/Food & Beverage Florals Janitorial Service Security Waste Removal
Contract Labor Furniture/Event Rentals Linens Staffing (Hospitality) White Glove Service
Décor General Contractors Office Supplies Sustainability
Electrical Engineering Generators Painting Temporary Housing
Entertainment Gifts & Promotions Personal Protective Equipment (PPE) Tenting
•	Chukwuma Obiora

KAREN BASS

Mayor, City of Los Angeles

“The strength of local diverse businesses is the backbone of our local economy, and we must continue to support our business now, as we gear up for the major events that Los Angeles will host in the year to come.”

HENRY RABELLO

Chief Marketing Officer, WSS

LASEC Marketing Partner who utilized Business Connect supplier CR&A Custom Inc.

“Partnering with the LASEC Business Connect program was an excellent experience. Our team submitted our request and quickly found a vendor perfectly aligned with our needs. The CR&A Custom Inc. team promptly followed up with us, ensuring alignment with our overall plan and delivered a great activation.”

•	Delaney Niermann

CONTACT LASEC TEAM

Download our FAQ Sheet for more in-depth information and if your business is eligible, please fill out the interest form. If you have any more questions, you can contact Director Samona Caldwell at .

Suppliers participating in the Business Connect Program are not guaranteed to be awarded work with the Los Angeles Sports & Entertainment Commission or its partners. Suppliers admitted to the program are guaranteed full access to the program’s development opportunities.