Successful high-profile events create significant economic activity that helps us build a stronger, more equitable Los Angeles.
ChampionLA events have extraordinary reach by connecting local, diverse small businesses—restaurants, retail, hotels, and production companies—to big opportunities. These opportunities can be game changers for local businesses and their employees, and help them thrive even more in the future. The positive impact of a single event doesn’t just have the potential to put a local business in a great position for growth; it also has the ripple effect of creating thousands of jobs and injecting millions into the local economy.
Done right, these events can create a legacy that goes well beyond the main stage, creating valuable opportunities across communities to build a stronger Los Angeles that will last for generations.
A LOCAL BUSINESS THRIVES
Major events attract more clients to woman-owned branding and marketing firm in Historic West Adams.
AN INVESTMENT IN CHAMPIONLA PAYS OFF FOR COMMUNITIES
ChampionLA events are more than a moment in time. Events provide a significant return on private investment, infusing capital into the Los Angeles economy and creating lasting benefits for our communities.
HELPING FUEL A POST-COVID ECONOMIC RECOVERY
High-profile events help those industries that have been hardest hit by COVID-19.
- Accommodations & Hotels
- Restaurants & Food Services
Small, minority and female-owned businesses have been hit especially hard by the pandemic. High-profile sports and entertainment events can help play an important role in the recovery effort.
COVID-19 CUTS DEEP INTO LOS ANGELES JOBS
Los Angeles’ leisure and hospitality sector employs 1 in every 8.4 workers in Los Angeles County
SUPPORTING DIVERSE BUSINESS OWNERS
When Los Angeles hosts Super Bowl LVI in 2022, organizers estimate there will be contracting opportunities available in more than 30 different industries.
In partnership with the NFL, the Super Bowl LVI Business Connect program identifies up to 250 women, minority, LGBTQ+, and veteran-owned companies in the Los Angeles area that can deliver goods and services during Super Bowl week. The program helps local business owners develop their professional skill sets, refine their business acumen, and establish networking relationships that will lead to Super Bowl subcontracting opportunities as well as post-Super Bowl business.
SUPER BOWL LVI BUSINESS CONNECT CANDIDATE
“It’s really a godsend to have the bakery in our family for such a long time. I have a grandson, and he’ll be the fifth generation. We’re really trying to make sure it stays alive.”
OWNER, 27TH STREET BAKERY