ECONOMIC IMPACT
SUCCESSFUL HIGH-PROFILE EVENTS CREATE SIGNIFICANT ECONOMIC ACTIVITY THAT HELPS US BUILD A STRONGER, MORE EQUITABLE LOS ANGELES.
ChampionLA events are more than a singular experience. Events provide a significant return on private investment, infusing capital into the Los Angeles economy and creating lasting benefits for our communities. Major events have already delivered more than $1 billion in economic and community impact to the Los Angeles region this decade.
AN INVESTMENT IN CHAMPIONLA PAYS OFF FOR COMMUNITIES
The economic and community impact on the Greater Los Angeles area is substantial and lasting. An investment in ChampionLA will pay dividends for years to come.
BREAKING RECORDS WITH SUPER BOWL LVI
Hosting Super Bowl LVI marked a momentous chapter for our community, as the nation’s highest-profile sporting event returned to the area for the first time in nearly three decades. It was a huge achievement for Los Angeles, not just because of the Super Bowl’s incredible history and reputation, but because of the positive impact the event brought to our region. When people around the world watched Super Bowl LVI, they saw the diverse, resilient communities that make Los Angeles one of the most wonderful places to live, work, and shine.
- 4,700 – Equivalent of New Annual Jobs Created
- 69,000 Hotel Rooms Booked by the NFL Alone
- $800,000 in Grant Awards to 56 Local Nonprofits
- 208,000,000 Television Viewers in the USA
A LOCAL BUSINESS THRIVES
Major events attract more clients to a women-owned, LGBTQIA+ media firm specializing in personal branding.
Super Bowl LVI Local Business Impact
“Because of the invaluable learnings from the Business Connect workshops and webinars, we’ve gained new tools, insight and support to take our business to the next level. The relationships forged with fellow Business Connect members have led to long-term contracts and being a part of the program has helped us garner plenty of media exposure. Being in the public eye has ultimately helped us gain new clients and opportunities to work with different brands beyond the Super Bowl.”
Monica Garcia and Michelle Lewis
FOUNDERS
OH SNAPTASTIC! BY GIRL SQUAD MEDIA