Sep 15, 2022

Business Connect Partner Perspective: Kay Dalton, Founder, Fresh Wata

The Partner Perspective series is an opportunity to hear from LASEC Business Connect member companies and the high-powered local, diverse entrepreneurs behind them. Today’s focus is Kay Dalton, Founder of the creative event agency Fresh Wata. 

LASEC: Tell us about your company and what you do.  

Kay Dalton: Fresh Wata is a global creative event agency with offices in Los Angeles, Las Vegas and Canton, Ohio. We work with some of the most exciting brands on Earth and we love what we do. 

How has being part of the LASEC Business Connect program benefitted your business?  

LASEC has opened the doors to several new partners, vendors, and high-profile events coming to Los Angeles. We are thrilled to have the opportunity to get [in] on the ground level and excited for the future of events in Los Angeles.   

Have you been awarded a contract as part of the Business Connect program? If so, what was the project? 

We assisted LASEC on the [Business] Connect Culminating Super Bowl event in Culver City. Also, with our LASEC partnership we were connected to ESPN and were awarded their ESPYS After Party event at the Hollywood Roosevelt hotel in Hollywood.   

Why should someone hire your company? 

Fresh Wata is unique in the fact that we can design, build, fabricate and provide rental furniture all in-house. We have graphic designers, coders, welders, carpenters, [and] event producers. [For the ESPYS After Party,] we custom designed neon pieces throughout the space, fabricated a 15’ ESPY trophy that floated in the middle of the pool, collaborated with a lighting designer for video mapping in a ballroom, designed and fabricated a 30’ wood wall with custom graphics and in the center was a 10′ round LED wall with custom content.   

Is there a lesson or key takeaway from a Business Connect training that sticks out to you? 

Stay connected and join in on all meeting opportunities and you will have an opportunity to make some amazing business connections.   


To learn more about Fresh Wata, visit and follow along at @freshwata 

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