Micronomics was asked to ascertain the economic impact of the 2018 National Basketball Association (NBA) All-Star Game on Los Angeles. We have concluded that hosting this game and its ancillary events is likely to produce at least $116 million in increased economic activity for the Los Angeles market. This includes a minimum of $90 million in expenditures associated with increased tourism and an additional $26 million in expenditures by local residents and businesses in connection with marquee events during NBA All-Star. These impacts represent a significant increase over the revenue impact in 2011, the last time NBA All-Star was held in Los Angeles.
Economic Impact of the 2018 NBA All-Star Game on Los Angeles County