HIGH-PROFILE EVENTS KEEP ON GIVING
As the world’s top performers and athletes compete in Los Angeles on the brightest stages, major events create unparalleled opportunity for communities across the region. From bringing Angelenos together, to infrastructure improvements, global media visibility, and increased tourism, high-profile events strengthen communities today and in the long-term.
MEANINGFUL COMMUNITY ENGAGEMENT
CHAMPIONS LIVE HERE
Launching February 2021, the Super Bowl LVI #ChampionsLiveHere initiative will shine a light on and support 56 unsung change-making organizations in Los Angeles.
The 2018 NBA All-Star Game launched an All-Star Day of Service that reached thousands of kids, families and those in need across the greater Los Angeles area through a series of service projects, volunteer efforts, and special experiences with members of the NBA family.
GOLF FOR ALL
Borne out of the 2017 US Amateur, the Golf for All initiative aims to level the playing field in underserved communities through youth golf programs that teach fundamentals that are essential for success in sports and in life.
The NBA Cares initiative aims to engage and inspire Los Angeles youth.
VALUABLE OPPORTUNITIES FOR THE COMMUNITY
Volunteers are at the foundation of successful events. The LASEC Volunteer Academy is an elite program that provides volunteers with event experience, professional development and networking opportunites.
Small businesses are integral to our community. Super Bowl LVI’s Business Connect program identifies and uplifts small and minority-owned businesses in the Los Angeles area so they can reap the long-term benefits from high-profile events.
LASEC’s six-week Professional Development Program connects local college students with sports industry leaders to foster career preparation, interview skills, mentorship and event experience.
PREPARING FOR FUTURE CAREERS
LASEC’s Professional Development Program connects students with industry leaders in the sports world.
The frameworks we create now inspire and support the leaders of tomorrow, yielding benefits that accrue for decades to come—as has long been the case in Los Angeles.
In the end, champions leave legacies larger than themselves.