COMMUNITY LEGACY
HIGH-PROFILE EVENTS KEEP ON GIVING
As the world’s top performers and athletes compete in Los Angeles on the brightest stages, major events create unparalleled opportunity for communities across the region. High-profile events strengthen communities today and long into the future through civic pride, infrastructure improvements, global media visibility, and increased tourism.
MEANINGFUL COMMUNITY ENGAGEMENT
CHAMPIONS EDUCATE HERE
Driven by the Los Angeles College Football Playoff National Championship Host Committee, the College Football Playoff Foundation, ChampionLA supporters, the LA84 Foundation, and the Play Equity Fund, Champions Educate Here identified and celebrated 46 educators who harness the unique power of sport, play, and movement to support the mental health and social-emotional needs of students.
CHAMPIONS LIVE HERE
The Super Bowl LVI-inspired legacy program recognized 56 nonprofits who are making a transformative impact in underserved communities across the Los Angeles region. These organizations received $800,000 total in grant awards, a professionally produced marketing video to spotlight their initiatives, and public recognition of their work in the lead-up to the Super Bowl.
NBA CARES
The 2018 NBA All-Star Game launched an All-Star Day of Service that reached thousands of kids, families, and more in need across the greater Los Angeles area through a series of service projects, volunteer efforts, and special experiences with members of the NBA family.
ENDURING IMPACT
The Super Bowl LVI Park On The Move program will serve communities with limited park and recreation space to meet the needs of youth in their own neighborhoods and provide them an opportunity to play for years to come!
VALUABLE OPPORTUNITIES FOR THE COMMUNITY
WORKFORCE PROGRAM
Excellent staff forms the foundation of successful events. The LASEC Workforce is an elite program that provides members with event experience, professional development, and networking opportunities at major sports and entertainment events in Los Angeles.
BUSINESS CONNECT
Small businesses are integral to our community. Developed for Super Bowl LVI, LASEC’s Business Connect program identifies and uplifts small and minority-owned businesses in the Los Angeles area so they can reap the long-term benefits from high-profile events.
PROFESSIONAL DEVELOPMENT
LASEC’s four-day intensive seminar Professional Development Program Summit connects college students aspiring to work in sports with industry leaders to foster career preparation, interview skills, mentorship, and event experience.
PREPARING FOR FUTURE CAREERS
LASEC’s Professional Development Program connects students with industry leaders in the sports world.
The frameworks we create now inspire and support the leaders of tomorrow, yielding benefits that accrue for decades to come—as has long been the case in Los Angeles.
In the end, champions leave legacies larger than themselves.