Through dynamic out-of-home displays and creative campaigns, OUTFRONT will showcase the major events and unlock brand experiences around Los Angeles
The Los Angeles Sports & Entertainment Commission (LASEC) announced that OUTFRONT, one of the nation’s leading out-of-home (OOH) media companies, has been named an Official LASEC Media Partner, supporting major global events coming to Los Angeles. As the region prepares to welcome the World Cup for the first time in 32 years — and the Super Bowl for the second time this decade — OUTFRONT will help elevate the Los Angeles region’s story on a global stage.
The Los Angeles region is in the midst of hosting a run of major events unmatched by any other destination and through this collaboration, OUTFRONT Media will help LASEC tell the story of these major events, inform the community on how they can get involved, and bring unparalleled marketing opportunities for brands, leveraging access to large-scale and impactful out of home media and new experiential activations customized for these events across the Los Angeles market.