The Los Angeles Tourism & Convention Board will be the only tourism board in the region with the rights to use the World Cup Host City Supporter and Super Bowl LXI Host Committee branding to promote the Los Angeles region. The nonprofit tourism and marketing group, representing over 1,000 local tourism-related businesses, is responsible for promoting the region as one of the world’s premier travel destinations.
As the region gears up to host eight FIFA World Cup 26™ matches – including the U.S. Men’s National Team opening match – and welcome back the Super Bowl for the ninth time, Los Angeles Tourism will promote the region as a global sports and entertainment capital to encourage visitors to not only start their World Cup and Super Bowl experiences in LA but also stay on to enjoy city life beyond SoFi Stadium.