With a little over a week remaining before the Los Angeles area hosts its first Super Bowl in nearly three decades, the Los Angeles Sports & Entertainment Commission (LASEC) is publicly recognizing supporters of ChampionLA, a private-sector initiative designed help fulfill the financial obligations of attracting and hosting major events for the region now and in the years ahead.
Launched by LASEC in 2019, ChampionLA was created to support Los Angeles’ efforts to attract and support the world’s highest-profile events. These events deliver tremendous economic benefits, community engagement opportunities and global visibility for the entire region. Super Bowl LVI kicks off an impressive slate of high-profile events for Los Angeles, including the 2022 MLB All-Star Game, 2023 College Football Playoff National Championship, and the 123rd U.S. Open Championship next summer.
“High-profile profile events like the Super Bowl deliver lasting, wide-reaching benefits for all of Los Angeles, building brighter, stronger communities,” said Kathryn Schloessman, President & CEO, Los Angeles Sports & Entertainment Commission. “We are grateful to our ChampionLA donors whose support is helping generate incredible impact for our local communities.”
To view the full list of ChampionLA Supporters please visit LASEC.net
ChampionLA has helped strengthened the Los Angeles region’s reputation as a premier sports and entertainment destination, encouraged community participation, and driven significant social and economic impact throughout the Los Angeles area. A recent economic analysis projected that Super Bowl LVI this month could generate up to $477 million for the local economy.
ChampionLA continues to support numerous community impact initiatives related to the Super Bowl, helping provide significant returns on private investment and infusing capital into the Los Angeles area economy. Those efforts include the Super Bowl LVI Business Connect program, which has helped 225 women, minority, LGBTQ+, and veteran-owned companies compete for contract opportunities surrounding the Super Bowl and beyond. The program also has provided these local businesses with professional development and networking opportunities.
ChampionLA also launched the Super Bowl LVI Legacy Program – Champions Live Here – which has recognized 56 “unsung hero” nonprofits with $800,000 in grant awards and a provided a professionally produced video to each organization, highlighting their work in the community.
In addition to Super Bowl LVI, Los Angeles also plays host to the NASCAR Clash this month. On February 6, the LA Memorial Coliseum will transform into a racing venue for the worldwide debut of the NASCAR Clash, a unique experience filled with special guests and exclusive first looks at Next Gen vehicles in action. And starting this weekend, the Los Angeles Convention Center in Downtown will host the Super Bowl Experience, which offers fans the opportunity to get player autographs, test their skills and enjoy everything NFL at this interactive fan fest.